But dont forget developing countries also USE less. Eventually when their standard of living improves, so will their consumption. In any scenario, homo econom

But dont forget developing countries also USE less. Eventually when their standard of living improves, so will their consumption. In any scenario, homo economicus will weigh the cost of reusing something, vs the convenience of using that mental space and time for something else which makes him/her happier. If the convenience is high enough, people will switch to the other product. This doesnt happen now, because costs are still prohibitive. But do note, that in India they pioneered the single use plastic package for clothing detergents. So now where people sold a whole box of detergent, there are now thousands upon thousands of plastic detergent sachets.