You beat me by a minute :) I think the best thing about this is that it doesn't cannibalize their classified ads in the way that many of the obvious things to

You beat me by a minute :) I think the best thing about this is that it doesn't cannibalize their classified ads in the way that many of the obvious things to do with 5M local hits would. Also, a newspaper lends credibility that a pure web play wouldn't have with merchants.