3 ms·
Build a local deals engine a la groupon. Yah this is obvious, but the reason that this works so well for newspapers: a) Newspapers have a built in sales force
by aresant 16y ago
Build a local deals engine a la groupon.
Yah this is obvious, but the reason that this works so well for newspapers:
a) Newspapers have a built in sales force to sell local merchants on the concept.
b) Newspapers attract a hyper-local audience and building a list of people interested in local deals is a money printing asset.
c) Newspaper execs, consumers, and merchants are familiar with the model so it's not a hard sell to anybody.
- ultrasaurus 16y agoYou beat me by a minute :) I think the best thing about this is that it doesn't cannibalize their classified ads in the way that many of the obvious things to do with 5M local hits would. Also, a newspaper lends credibility that a pure web play wouldn't have with merchants.
- deleted 16y ago[deleted]
- timmaah 16y agoOur local TV station has done this and has promoted it heavily via on air commercials. It looks like it has given a good boost to their floundering local craigslist knock-off. http://www.wcax.com/ http://www.wcax.com/
- aresant 16y agoJust FYI that local deals engine is supported by http://secondstreetmedia.com/ http://secondstreetmedia.com/ which does white label deals sites - very cheap and easy way to test.
- prawn 16y agoThere would probably be room for multiple start-ups in this field if they worked quickly. Likely one per country with a few in the US too.
- natrius 16y agoThe Austin newspaper just announced that today: http://www.statesman.com/blogs/content/shared-gen/blogs/austin/theticker/entries/2010/10/12/statesman_parent_launching_aus.html http://www.statesman.com/blogs/content/shared-gen/blogs/aust...
- yarone 16y agoSee http://www.DailyPlatform.com http://www.DailyPlatform.com. White label daily deal platform, expressly built for media companies.