the obsessive "apple fanboys" i know don't know much about technology. so i'd say it's half good products, and half marketing. apple's the only company that c

the obsessive "apple fanboys" i know don't know much about technology. so i'd say it's half good products, and half marketing. apple's the only company that creates a personification of their product as a marketing tool. it's a great trick because anyone who identifies with the persona burns apple into their souls, but it's uncommon because you can turn a lot of people off that way. most companies don't do this at all, or pick something inoffensive or only remotely human (geico uses a lizard). obviously nobody identifies with generic friendly people or lizards. but some people do identify with justin long, god help them, so apple gets a small but devoted clan who loves it because it "just gets who they are." that said, apple's probably betting that rates of justin-long-ness are trending upwards. on a side note, bud select is great.