I like them, they seem to (at least me) stick in my mind better because of the catch to them but there is a level of technical novice on the net that in those p

I like them, they seem to (at least me) stick in my mind better because of the catch to them but there is a level of technical novice on the net that in those peoples mind equates the web to a .com. For them, even the smallest change from their comfort zone can be daunting. So from my perspective, if you are targeting a technical or younger market, go for it. If any significant portion of your customer will be over 35 then you get into the cut of point where they may have not grown up with a computer in their home and may not be second nature to them, in that case I would opt for a .com.