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YouTube is Google, Instagram is Facebook. So we're left with these two, online. Magazines are dying. Ads on billboards/buses/taxis are pretty much the same thi
by flyinglizard 8y ago
YouTube is Google, Instagram is Facebook. So we're left with these two, online.
Magazines are dying.
Ads on billboards/buses/taxis are pretty much the same thing, but they are limited to specific content (mostly still images, no video or sound).
TV was the king of advertising mediums. It was the place where a brand can get captive attention, with sound and a 30 seconds clip. You can't skip and most likely won't go anywhere. The only downside is that it's an open loop mechanism - you don't get very good feedback on the effectiveness of your ad, and that the call for action is weak (you can't click into the brand page).
- barking 8y agoSports broadcasts still bring in live tv viewers in large numbers They have ads on the pitch side, player kits, ads on screen during play, ads during breaks, stadium naming rights, stats brought to you by some company or other, the league itself has naming rights and the broadcast has naming rights.
- stormbrew 8y agoThat's a very large, but very very specific, demographic. A lot of people just plain aren't reached by live sports broadcasts at all.
- barking 8y agoTrue but sometimes it can be very large indeed. Nearly half the population of the UK watched the England vs Croatia world cup semi final.
- wolco 8y agoPrevious we had nbc, cbs, abs. Now we have two big networks.
- hndamien 8y agoYou can pay to remove ads on Youtube.