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I personally think there are 2 really difficult pills that the incumbent media giants need to swallow: 1. The younger generation (myself) does not like commerc
by Lramseyer 8y ago
I personally think there are 2 really difficult pills that the incumbent media giants need to swallow:
1. The younger generation (myself) does not like commercials, and are willing to pay a subscription fee to remove them (ie Pandora one, Hulu+, Spotify Premium.) Either the commercials pay for the content, or or the consumer pays, not both!
2. The less popular networks/channels will have to either have revenue/funding cut substantially, go elsewhere (to Youtube for Facebook,) or out of business. Most of us simply don't care and don't want to pay for it. This bundling of unpopular networks with really popular ones is costing the cable companies too much money that they're trying to pass onto the consumer. Customers are sick of paying for it.
Streaming services are delivering content, while removing the waste of time and attention spent watching commercials, and the waste of money spent on programming that the majority of the viewer base could care less about. It's not rocket science, it's just trimming the fat from the old way of doing things.
- stephengillie 8y ago> 1. The younger generation (myself) does not like commercials, and are willing to pay a subscription fee to remove them (ie Pandora one, Hulu+, Spotify Premium.) Either the commercials pay for the content, or or the consumer pays, not both! We say this, but then we endure the ads on Amazon Prime Video. But how do we cancel Amazon Prime Video without canceling the rest of our Amazon Prime subscription? Prime is like the cable bundles - how long until we cut our tether?
- kjksf 8y ago1 hr of TV on a public broadcast network (ABC, CBS etc.) has 30% of time i.e. 20 minutes for commercials. This is up from 13% in 1952 (http://www.waynesthisandthat.com/commerciallength.htm http://www.waynesthisandthat.com/commerciallength.htm). Maybe you're talking about something else, but Amazon Prime Video has, occasionally, a few seconds of cross-promotion for their other shows, not 20 minutes of commercials for diapers. Not even remotely the same thing.
- stephengillie 8y ago"Hour-long" television programs have been 42 minutes since I was a child. Amazon's ads are at least 1 minute long. How soon until they're 5 minutes?
- YokoZar 8y agoNetflix originals are a form of bundling too. There are many in completely different genres now, with very different budgets. It's unlikely a particular netflix viewer will want to watch most of them, nevermind the back catalog. And yet, a netflix subscription is 1/4 the price of a typical cable package, with no ads, on-demand for everything, and a better discoverability process. If that were the experience of cable, people wouldn't mind the "less popular" things.
- lighthazard 8y agoThink of Netflix more like a channel, in terms of TV. You get a series of shows/movies on that channel, and the programming is expected - you aren't going to expect to see HBO shows on there or Comedy Central shows, but when it's there, it's one of those re-run things.
- gerdesj 8y agoThink of Netflix more like a channel What sort of channel? For example, would Netflix ever produce something like "Blue Planet" (eponymous or 2). Probably it would eventually but I can't help feel that there is a place for the likes of the BBC to keep the rest on their toes. I pay a decent amount in TV license fees to fund the BBC (currently about £150 per year). In return I expect that the BBC will respect the wishes of the UK elected govt - sadly that involves respecting the wishes of my country's elected govt. I'm also happy that anyone should be able to view the BBC's output for a reasonable but ideally a minimal fee.