Now, imagine your logo was a cow, or a bicycle, do you think the logo would be recognizable in any form? regardless of how well it was designed? Your logo is s

Now, imagine your logo was a cow, or a bicycle, do you think the logo would be recognizable in any form? regardless of how well it was designed? Your logo is supposed to create an association between an image and your company. If your logo is a generic something that gets lost in the noise of all the other similar logos, it is pretty much by definition not well designed. If anyone could just pull a fantastic, iconic logo out of their ass on a whim, this story wouldn't have gotten any upvotes. You seem to be saying "gosh, I can't blindly apply this to crank out my own logos, so it's not useful", but that's wrong - it's useful precisely because it's so rare, because it becomes an ideal to aspire to.