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I mean that in this logo example, there is little semantic noise in the recognition process: Not many other logos using bats (because bats typically scare peop

I mean that in this logo example, there is little semantic noise in the recognition process: Not many other logos using bats (because bats typically scare people maybe). Now, imagine your logo was a cow, or a bicycle, do you think the logo would be recognizable in any form? regardless of how well it was designed? I guess this statement is just not true in every case. It's just like Apple's design philosophy: There is just room for one Apple in every industry (http://news.ycombinator.com/item?id=1762682 http://news.ycombinator.com/item?id=1762682). Maybe there is also just room enough for one black bat logo in the world... Unfortunately, the freedom enjoyed by entertainment logo designers with regards the choice of their iconographies is nothing like the constraints of say, designing a logo for one more enterprise software startup for for one more ISP.

jfager 16y ago
Now, imagine your logo was a cow, or a bicycle, do you think the logo would be recognizable in any form? regardless of how well it was designed? Your logo is supposed to create an association between an image and your company. If your logo is a generic something that gets lost in the noise of all the other similar logos, it is pretty much by definition not well designed. If anyone could just pull a fantastic, iconic logo out of their ass on a whim, this story wouldn't have gotten any upvotes. You seem to be saying "gosh, I can't blindly apply this to crank out my own logos, so it's not useful", but that's wrong - it's useful precisely because it's so rare, because it becomes an ideal to aspire to.
- danielnicollet 16y ago
  If anyone could just pull a fantastic, iconic logo out of their ass on a whim, this story wouldn't have gotten any upvotes. You seem to be saying "gosh, I can't blindly apply this to crank out my own logos, so it's not useful", but that's wrong No, I guess You misunderstood me. I am just saying that while this might be an ideal logo to aspire to, it is something most designers should not worry about achieving in order to satisfy their bosses or clients. I love the bat nonetheless!

jfager 16y ago

Now, imagine your logo was a cow, or a bicycle, do you think the logo would be recognizable in any form? regardless of how well it was designed? Your logo is supposed to create an association between an image and your company. If your logo is a generic something that gets lost in the noise of all the other similar logos, it is pretty much by definition not well designed. If anyone could just pull a fantastic, iconic logo out of their ass on a whim, this story wouldn't have gotten any upvotes. You seem to be saying "gosh, I can't blindly apply this to crank out my own logos, so it's not useful", but that's wrong - it's useful precisely because it's so rare, because it becomes an ideal to aspire to.

danielnicollet 16y ago
If anyone could just pull a fantastic, iconic logo out of their ass on a whim, this story wouldn't have gotten any upvotes. You seem to be saying "gosh, I can't blindly apply this to crank out my own logos, so it's not useful", but that's wrong No, I guess You misunderstood me. I am just saying that while this might be an ideal logo to aspire to, it is something most designers should not worry about achieving in order to satisfy their bosses or clients. I love the bat nonetheless!