$600,000, pfft, try £350 million, Niall Fitzgerald at Unilever. We launched a product with a wonderful new element in it, which had the capacity to clean cloth

$600,000, pfft, try £350 million, Niall Fitzgerald at Unilever. We launched a product with a wonderful new element in it, which had the capacity to clean clothes better than anything that had ever been seen. Unfortunately, if it wasn’t used in exactly the right spec, it cleaned so well that it cleaned away the clothes as well...I was personally responsible for Unilever’s largest marketing disaster. He quoted his Chairman’s response to this at the time: We’ve just invested £350m in your education. If you think you’re going to take that somewhere else, forget it.