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Those guidelines are extremely useful when you need another third-party to do work. Otherwise they are likely to want to express themselves in your logo. For
by loumf 16y ago
Those guidelines are extremely useful when you need another third-party to do work. Otherwise they are likely to want to express themselves in your logo. For internal use, with a deep brand understanding, you should allow your team to be more flexible -- to stray, they should have a reason.
- jacobolus 16y agoDo you have any evidence which suggests that third-party creativity w/r/t your logo is bad for you? As one example, I see all kinds of websites with reddit/digg/twitter/facebook buttons that have been restyled to fit the design of the website; I really can’t see how this hurts those brands. (Or do you only mean third parties working directly on your behalf? I suppose in that case guidelines would be important.)
- loumf 16y agoyes -- working directly on our behalf -- designing a tradeshow booth, an ad, a giveaway. They expect us to send logo guidelines. Our guidelines are simple (just a couple of pages) -- Just showing how to make it monochrome, and some acceptable variations.