We could blissfully ignore that Little Green Footballs / Daily Kos / etc. ever existed and go on with our lives. Enter Facebook / Twitter and their hunger for "

We could blissfully ignore that Little Green Footballs / Daily Kos / etc. ever existed and go on with our lives. Enter Facebook / Twitter and their hunger for "engagement" and all of a sudden inflammatory political rants pop in everyone's news feed multiple times a day. Advertisers are happy, technocrats are happy, people are connected, what's not to love?