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I’d argue that before Pepsi it was actually the diamond industry who really perfected this “better version of ourselves” advertising. They literally convinced t
by jsjohnst 8y ago
I’d argue that before Pepsi it was actually the diamond industry who really perfected this “better version of ourselves” advertising. They literally convinced the world that diamonds made their lives better, first as an indicator of love and commitment, then later as a sign of success. Not that this detracts from anything else in the post, but I do feel it’s important to call out earlier examples to further convey the point the author was making.
- TheSpiceIsLife 8y agoI'd argue that before that dye Royal Purple. https://en.wikipedia.org/wiki/Tyrian_purple#History https://en.wikipedia.org/wiki/Tyrian_purple#History
- stult 8y agoClearly the downhill spiral started with ocher. http://www.visual-arts-cork.com/artist-paints/prehistoric-colour-palette.htm http://www.visual-arts-cork.com/artist-paints/prehistoric-co...