4 ms·
For the most part, this article is switching cause and effect. Advertisers cannot create demand out of thin air - they can only find out what (certain) people w
by cm2012 8y ago
For the most part, this article is switching cause and effect. Advertisers cannot create demand out of thin air - they can only find out what (certain) people want, and present messaging that says, "X fills your existing want because of Y"
Well before advertising, people aimed to increase their status or be different than they are now. These things have largely always been cosmetic, like a peacock's feathers. It's only a problem if whatever you're selling is harmful, like non-diet soda or tobacco.
Pretty much any succesful company is going to have some sort of product positioning, whether that's aspirational or value. Big examples of aspirational are Apple, Uber, Tesla, etc.
- DanielGee 8y ago> Advertisers cannot create demand out of thin air - they can only find out what (certain) people want, and present messaging that says, "X fills your existing want because of Y Sure it can. Not only can advertising generate demand where there is none, it can also change people's opinions. A prime example of this is the lobster. It was considered a sea roach that nobody ate. It was primarily used as fertilizer or food for prisoners and slaves. Advertising turned a sea roach into a luxury item. There are plenty of examples of this. Take rockefeller. The guy went from being the most hated man in america into a lovable "philanthropist" with a well funded PR campaign in the early 1900s. He and the ad firm he hired revolutionized opinion making.