I personally use medium for the distribution. I also like the distinction between views and reads in their analytics -- I'm sure it's not perfect, but at least

I personally use medium for the distribution. I also like the distinction between views and reads in their analytics -- I'm sure it's not perfect, but at least you have some metric to say if people are just clicking or not. There are also some "side" effects on being on medium. You'll start with low reach, but the more your posts grow, the more you get visibility, and publications will start reaching out to let you be a contributor. For example, I'm now a writer for Hackernoon, even though I don't publish that much. To give you a sense of the numbers, let's get my latest post: https://hackernoon.com/solo-the-first-open-source-fido2-security-key-4b1b491c7bdb https://hackernoon.com/solo-the-first-open-source-fido2-secu... I'm currently at around 1k views and 650 reads. Plus 1.3k of RSS feeds (all from hackernoon). I get usually 50-100 reads by posting on hn (without getting to the front page). This warms medium up, and hackernoon brings most of the rest. In 2-3 months these numbers will be at least double, thanks to SEO. I'm not saying that you can't achieve these things with your own blog, but it's certainly harder and slower, unless you have already a decent followship on other socials.