5 ms·
It's extremely common for identity rules like that to exist for a company. In my experience a company hires a hotshot, really kick ass design firm to design the
by city41 16y ago
It's extremely common for identity rules like that to exist for a company. In my experience a company hires a hotshot, really kick ass design firm to design their identity and branding. And the end result is pretty much a tome of rules and examples on how the branding can be used in just about every conceivable situation. From there the internal design teams take it and utilize it.
- loumf 16y agoThose guidelines are extremely useful when you need another third-party to do work. Otherwise they are likely to want to express themselves in your logo. For internal use, with a deep brand understanding, you should allow your team to be more flexible -- to stray, they should have a reason.
- jacobolus 16y agoDo you have any evidence which suggests that third-party creativity w/r/t your logo is bad for you? As one example, I see all kinds of websites with reddit/digg/twitter/facebook buttons that have been restyled to fit the design of the website; I really can’t see how this hurts those brands. (Or do you only mean third parties working directly on your behalf? I suppose in that case guidelines would be important.)
- loumf 16y agoyes -- working directly on our behalf -- designing a tradeshow booth, an ad, a giveaway. They expect us to send logo guidelines. Our guidelines are simple (just a couple of pages) -- Just showing how to make it monochrome, and some acceptable variations.