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Their job titles are on the Twitter accounts and it's "Amazon FC Ambassador". They have the Amazon logo as their profile picture, and their names start with @Am

Their job titles are on the Twitter accounts and it's "Amazon FC Ambassador". They have the Amazon logo as their profile picture, and their names start with @Amazon. I think we are above and beyond "interpretation" at this point.

coldtea 8y ago
Amazon FC Ambassador means nothing. Most of those glancing at the tweets wont pay attention to the title, just see an overall good message. Many wont know that FC means, or what's an Ambassador in this context (e.g. it could even be like some "employee of the month" thing for fulfillment centers. How about, "Amazon PR executive" or "Amazon shill"? That would make it obvious.
- cm2012 8y ago
  That would be just emotional marketing in the other direction (the one you want). Not any more obviously correct.
  - coldtea 8y ago
    Of course more obviously correct, since their warehouses are shitholes for employees -- do some research. It would also be much more accurate as to the reason the Amazon employee writes something positive about the conditions there. Not because they work there, or because they actually believe it is so.
- jhall1468 8y ago
  Don't be daft. It would take you all of 10 seconds to find out FC is an extremely common acronym for fulfillment center. If you are glancing at tweets and miss the 3 different ways they are advertising that they are Amazon employees I'd call that a "you" problem. Demand transparency, receive it, and demand bias. Really adult way to view the world.
  - coldtea 8y ago
    >Don't be daft. It would take you all of 10 seconds to find out FC is an extremely common acronym for fulfillment center. This is not just an accident caused by people who have a "problem" of paying attention to those signals (that show where the tweets come from), but exactly as Amazon intended it. They wouldn't bothered to write those is they didn't think they'd have an effect on people -- and effect which is designed to work whether you glance or not. Plus, all of this is beside the point. Whether people see what exactly this is or not, grinding your workers in all kinds of hellish ways, and then having PR "ambassadors" write feel good tweets about their condition, is not just dishonest, but a moral failure. This might be acceptable in this world, but I don't want to be part of such a world, and will never consider it acceptable myself.

coldtea 8y ago

Amazon FC Ambassador means nothing. Most of those glancing at the tweets wont pay attention to the title, just see an overall good message. Many wont know that FC means, or what's an Ambassador in this context (e.g. it could even be like some "employee of the month" thing for fulfillment centers. How about, "Amazon PR executive" or "Amazon shill"? That would make it obvious.

cm2012 8y ago
That would be just emotional marketing in the other direction (the one you want). Not any more obviously correct.
- coldtea 8y ago
  Of course more obviously correct, since their warehouses are shitholes for employees -- do some research. It would also be much more accurate as to the reason the Amazon employee writes something positive about the conditions there. Not because they work there, or because they actually believe it is so.
jhall1468 8y ago
Don't be daft. It would take you all of 10 seconds to find out FC is an extremely common acronym for fulfillment center. If you are glancing at tweets and miss the 3 different ways they are advertising that they are Amazon employees I'd call that a "you" problem. Demand transparency, receive it, and demand bias. Really adult way to view the world.
- coldtea 8y ago
  >Don't be daft. It would take you all of 10 seconds to find out FC is an extremely common acronym for fulfillment center. This is not just an accident caused by people who have a "problem" of paying attention to those signals (that show where the tweets come from), but exactly as Amazon intended it. They wouldn't bothered to write those is they didn't think they'd have an effect on people -- and effect which is designed to work whether you glance or not. Plus, all of this is beside the point. Whether people see what exactly this is or not, grinding your workers in all kinds of hellish ways, and then having PR "ambassadors" write feel good tweets about their condition, is not just dishonest, but a moral failure. This might be acceptable in this world, but I don't want to be part of such a world, and will never consider it acceptable myself.