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They have the words "Amazon FC Ambassador" in their title (shows with every post) and the Amazon logo in their image. That looks a lot like disclosure.
by cm2012 8y ago
They have the words "Amazon FC Ambassador" in their title (shows with every post) and the Amazon logo in their image. That looks a lot like disclosure.
- walterbell 8y agoIs there an industry standard usage of that term that is recognizable by the average social media consumer? E.g. what does "FC" mean? If it were obvious, this story and reaction would not exist.
- cm2012 8y agoFulfillment center. But I think "Amazon Ambassador" makes it clear they are Amazon employees.
- spwmoni 8y agoThere's a difference between an Amazon employee expressing their own opinion and an Amazon employee being explicitly paid to praise their employer, though.
- boron1006 8y ago>If it were obvious, this story and reaction would not exist. You're right, the media would never try and drum up outrage based on spurious facts that can be debunked with 2 minutes of research.
- cm2012 8y agoAs you can see from this thread, people are more than happy to get into an outrage about an article they havn't even read based on their preconceived notions.
- jaredklewis 8y ago> If it were obvious, this story and reaction would not exist. Yea, the press would never knowingly publish an inflammatory article without due cause. How much more obvious can it get than "[Name of the Company] Ambassador"? Sure, "Amazon Shill" would have been more colloquial, but I think it is hard to make the argument that Amazon is hiding that they pay these people. As much as BI is trying to spin this as something they've "uncovered," I think the story is pretty straightforward. When BI asked Amazon about it, they immediately confirmed what was already obvious: that they pay these people.