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I didn't even realize Android had a logo. I mean, I read this and other tech sites all the time, and I'm sure I've seen it a hundred times. I know there has t

• grayrest 16y ago
  > Is that a logo fail or a me fail? They're pretty consistent with their green robot, so I'd think it's you.
  • Tyrannosaurs 16y ago
    Nope rules of branding, it's never a consumer fail. The whole point of branding is to embed it in the consumer's mind. If it's not there, it's the organisation's fault, not the consumer - the consumer isn't meant to be paying attention to this and has no obligation to learn about a brand, it's the job of the marketeer to give him no choice in the matter. That said fail is probably harsh as it's a relatively new thing and it takes time to build up exposure and awareness. But it's like those adverts where you go "you remember that advert with the thing? That's great, I love that advert. What's it for again?" - advertising fail. If you don't remember the product all those happy associations mean nothing and it was all for nothing.
    • rubinelli 16y ago
      The problem with the Android brand is that it isn't sold to end consumers, since it's better for the manufacturer to differentiate the phone than to sell it as yet another Android generic device.
• gmac 16y ago
  A bit of both? I really don't rate the Android logo. To me it seems to be saying: this phone is the domain of geeks, and it has no heart. (Note: I count myself as a geek -- it just seems like a rather limiting brand statement).