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The Impossible Job: Inside Facebook’s Struggle to Moderate Two Billion People
- arcanus 8y agoNot impossible, impossible for hoards of humans. This is going to be a major use-case for AI, which can scale to billions of people.
- CharlesW 8y agoThe real solution is probably hybrid (i.e. AI-assisted human moderation). I've assisted with moderation for a bunch of communities over the years, and IMO the problem isn't that there's not enough humans — for every bad actor in a community there are many good ones — but that Facebook doesn't provide good actors and moderators with anything beyond the most basic tools imaginable. Had Facebook invested even 1% of their resources into this, I don't believe that Facebook would be the raging culture infection that it currently is.
- chasd00 8y agoIt would be awesome if AI could handle the worst cases. From what i've read moderating the worst content taxes humans emotionally pretty heavily. Many have ended up in therapy because of it.
- SllX 8y agoSo I've never managed a subreddit or a Facebook page/group. I once managed a forum where my options were to Delete and Edit comments, but I only used Delete and would message the user why, it was a small forum though so if it were say, 3x or 5x larger I'm not entirely sure I could have moderated the entire thing by myself. I'm explaining my ignorance on this subject matter because I want to ask you, and you seem like someone who might know, how do Reddit's and Facebook's tools compare? From my point of view, Reddit is pretty well moderated, each sub having its own rules that at least in the subs I frequent, are actually fairly well moderated. They have tools like automoderator and I've heard of subs I don't frequent preemptively banning users for having too much karma in subs they dislike. Probably overkill, but given the types of communities they are it seems to work for their purposes regardless of whether I agree with them or not. If I look at a comment thread on Facebook, there doesn't really seem to be any kind of conversation happening, just "conversation". There's some basic threading now but even with that a Facebook "conversation" seems to just be one long string of human consciousness. Now there is a difference in scale, Facebook has over a quarter of the Earth's population on its platform. That said, there is also a difference in scale between Facebook's resources and Reddit's, so is there some reason they choose not to develop new and better mod tools? Or are their mod tools cutting edge already and the percentage of humanity on their platform is just so large that even with cutting edge mod tools it just isn't enough and throwing more money at it doesn't make it any less hard?
- notriddle 8y agoReddit gives the masses downvotes, but those don't get used for moderation, they get used to make the echo chamber more impenetrable.
- pixl97 8y agoPretty sure it's impossible. You're assuming there is a global maxima in line with the local maxima. I personally don't believe its the case. Moderation practices across one group will not make sense to another, but when you try to moderate each group individually, said groups will point out inconsistencies between moderation in each group. For example a user with 2 accounts Group A is moderated for doing x Group B is not moderated for doing x Therefor the user believes the system is unfair, and will point that out to others spreading the idea of unfairness in the moderation system.
- smt88 8y agoFacebook didn't need much moderation until it started allowing strangers to enrage each other through public comments. My experience on FB is that 100% of the value of the platform comes from parties I choose to engage with (friends, local businesses, groups), and almost all of that value is wiped out by having to see comments from trolls.
- deleted 8y ago[deleted]
- pasbesoin 8y agoRemember when "friends of friends" used to be a (readily accessible) setting? Now, it's "friends" or "public". Reflect on that, for a minute. "Friends of friends" isn't/wasn't perfect, but it had a moderating effect. A lot of this, is Facebook's own fault. Because greed.
- dlhavema 8y agoI'm guessing it was a lot harder for stuff to go viral when it was only "friends of friends" vs "public"... but i remember reading somewhere they throttle delivery of messages to friends until they can gauge feeedback.. not sure if that was confirmed or a rumor.
- javagram 8y agoDidn’t privacy researchers show that “friends of friends” was misleading and effectively public because of how easy it is to become a friend of a friend ?
- pasbesoin 8y agoI can imagine this, especially with friends who "friend all over the place". My own network of friends, and most of their friends, have remained much more contained. People who want to be in touch with real friends, not "products" or random encounters or "networking". However, did Facebook use this as an argument for their change? I've not seen them doing so. And I'm reminded of the whole "profile pictures are now forcibly changed to be public" policy, earlier. It may help people who don't know each other much and have no other avenue of communication, to "friend" each other. (Is that the right John/Jane Smith?) But, again in my anecdotal case, real friends can communicate out-of-band which is the right profile. They're already in touch; Facebook, just allows for asynchronous group sharing and discussion (or did, once upon a "simpler" time). The response to the "profile pictures must be public"? Those with privacy concerns no longer have a profile picture that shows them, if they ever did. Real names, too. That one helps to align collected data with data sales and advertising. And, for connecting less strong social connections. I understand the desire to "connect the world", especially in its more altruistic aspect. But, once again, Facebook quasi forced it. Whereas, social connections and sharing tend to work better when they are "opt in". Not opt out, or even no ability to opt out.
- donmcronald 8y agoPart of the problem is Facebook doesn’t want anyone to have a negative experience because those people disconnect, at least temporarily. I can go on Facebook, praise Hitler, and get likes. I think that skews peoples’ perception of what’s acceptable and what’s not. Maybe Facebook needs a way to give negative feedback. It’s such a hard problem though. The quantity over quality friend groups everyone has now makes it difficult to trust others. When I was growing up, if one of my good friends disagreed with me it was a good indication I needed to reevaluate my opinion. I think that’s been lost.
- eksemplar 8y agoI’m not sure that is really facebooks problem. If I saw you praising Hitler, I’d unfriend you, so it’s not like there isn’t social consequences on Facebook. I think the real issue is the users. I mean, Facebook makes it easier to find people who are like you and believe the things you do, but Facebook didn’t make you believe the earth was flat. The fact that people believe the earth is flat shouldn’t be blamed on social media, because it’s a much bigger problem than that. Those people have managed to grow up wrong, with terrible education and horrible life choices, and maybe they find each other in groups on Facebook but they sure weren’t made this way by the internet alone.
- donmcronald 8y agoI think Facebook has some responsibility because they're such a large platform. The problem is constant positive reinforcement of everything, even things that are unacceptable. Part of the reason those people grow up "wrong" is because they're growing up on social media where the feedback they get is unnaturally skewed to agreed with them. I don't think it's intentional, but I think it's going to be impossible for Facebook to solve with watered down feedback like the "empathy" button. They need a way for people to express disagreement, but it's going to be difficult to do that without reducing engagement, so it probably won't happen.
- deleted 8y ago[deleted]
- coldcode 8y agoIf Facebook's revenue was not tied to keeping people accessing the service enough to see ads to prop up the stock price, then they would have more options. Maybe they should consider charging instead of serving ads. But it would likely reduce their overall revenue.
- wpietri 8y agoImpossible only because they have underpriced the service. The notion that only good things will happen when you create a context and let humans interact is at best naive. In this case, I think it's willfully blind. I was talking recently with people who set up the first web-based chat; abuse was almost instant and they what we'd now call a doxxing within the first year. And they were hardly the first people to see abuse happen online. In the real world, if you want to have something as anodyne as a parade, you have to provide for sufficient security to keep things safe. There's no reason that companies pocketing billions in profits should be exempt from this principle.
- j-c-hewitt 8y agoThe risk with this is that eventually it will erode Facebook's legal argument that it isn't responsible for the content that its users post to the network or share through Facebook Groups. As it is there are tens of thousands or even more Facebook groups dedicated to some kind of either illegal, rights-infringing, or grey market activity in the US alone. The more that Facebook holds itself responsible for moderating and controlling that content, the less weight that Facebook's arguments that it is just a dumb pipe will hold. This has been going under-remarked relating to this cluster of issues. Strongly doubt that FB or any similar company will successfully navigate this issue in the long run.
- pitaj 8y agoNo company should be liable for the content users post, regardless of moderation policies.
- telltruth 8y agoThey definitely screwed up how they handled the crises. Zuck & Sandberg's apology tour has made them responsible for any future liability or slip ups which are inevitable given the size of operation. There were 4 separate issues 1. People posting fake news 2. Recommandation serving fake news due to similarity 3. Apps stealing data 4. Advertisers able to target vulnerable audience They should have kept these issue absolutely separate and taking responsibility for all but #1. They should have stayed very firm on not accepting blame for what people decide to share on their platform. Instead they ended up accepting blame for everything and now they are screwed.
- j-c-hewitt 8y agoRight. This is a giant multi-billion dollar target that is increasingly portrayed as a machine for the mass production of liability. People seem to be under the impression that internet companies putting themselves under the cloak of free speech came purely from 'idealism.' The real reason is to avoid being Napster'd. How can FB turn around to a copyright holder and say "Ha ha, this content is totally not something we take responsibility for -- you should take it up with the user" if it is actively policing content on the platform with an army of staffers and actively shaping what people can and cannot write on the platform? That looks a lot more like editorial behavior than 'moderation'. It's different when it's just automated systems that are dinging people for potentially posting copyrighted material or a snuff film. The system doesn't exercise human judgment on an active, day-to-day basis. To the extent that services like FB took a hands-off approach had much more to do with avoiding liability than any iron moral commitment to allow people to share flat earth and lizardman related content.
- EGreg 8y agoWhy do social networks have to be so big and centralized? Because we don’t have good open source software like Wordpress for blogs that people can install and manage their own networks on their own servers. And why? Because a social network is far more complex than a blog, including contacts integration, permissions, realtime notifications and so on. https://m.youtube.com/watch?v=pZ1O_gmPneI https://m.youtube.com/watch?v=pZ1O_gmPneI
- superkuh 8y agoNotabug.io is doing good work in this area. It's a reddit-alike with a distributed architecture. It has federated nodes hosting the website but also the in-browser client distributes posts p2p between nodes in the federation. Additionally, voting is proof of work based. It's the early days now and the lens/filter system for individual users hasn't rolled out yet but the idea and implementation are far ahead of anything else I know about.
- deleted 8y ago[deleted]
- pixl97 8y agoBecause of the 'network effect', networks are more powerful when they are larger.
- fertilityrspctr 8y agoThe thing that makes it hard is differing cultural standards between parts of the world. You either acknowledge them and push moderation decisions down as far as possible to local authorities, users, and group moderators or (what they seem to be doing) build an authoritarian, culturally-imperialistic global AI censorship algorithm that makes people mad and (hopefully) causes them to leave.
- jimnotgym 8y ago> The Impossible Job Leads me to two possible conclusions 1) Facebook gets a free pass to ignore the law because 2bn members requires x million moderaters and that doesn't make economic sense, is hard etc. Or 2) Facebook has to abide by the law, and since it doesn't make economic sense...Facebook closes.
- notriddle 8y agoThe question is whether Facebook is a communications company or a media company. Are they like GMail, where they aren't responsible for everything that goes through their pipes, or are they like Vice, where they clearly are? Facebook obviously wants the publicity of a media company and the legal protections of a communications company. Which is obviously stupid, but that's the weird situation we're in.
- WorldMaker 8y agoFacebook also obviously thinks of themselves as a tech company first and foremost, so the question of moderating and scaling moderating is considered almost solely from the standpoint of it being a technical problem. The problem is a social and human one. Newspapers have traditionally handled it with editors and people and human policies. Facebook isn't inclined to explore editors and people and human policies, not because they don't scale or we don't know how to scale them (Wikipedia has scaled relatively okay, for what that is worth as an example; Newspapers have used editors and researchers for a long time), but that it's not an interesting technical problem to scale people. Facebook even had people hired in some of these moderation roles for a while, but it was sexier for them to use essentially blackbox algorithms that turned out were easy to game by malevolent entities. Now they only seem to question "fixing" the blackboxes rather than finding solutions that use smart or trained people.
- antidesitter 8y agoWhich law are you referring to?
- kyle_v 8y ago
- twblalock 8y agoThe impossibility is not just a problem of scale. Even if Facebook does everything right, and moderates every single thing they aim to moderate, they will still be blamed by conservatives and/or the alt-right if they censor too much, and by liberals if they censor too little. There is no type of moderation that will make all sides happy.
- Verdex_3 8y agoWait, so the conservatives want less censorship and the liberals want more censorship? Is this one of those mirror universe things?
- firemancoder 8y agoTo be fair it has flipped considerably, if you consider the extremists in each group. In the 2000s the extremist conservatives wanted to censor everything (mostly due to religion) and liberals wanted freedom of expression. Now it seems that extreme liberals want to censor "hate speech" which is absolutely valid, however the lines are moving or getting blurry to the point where they want to censor conservative ideas altogether, and conservatives want "freedom of expression". I've seen this shift and I'm sure many others have as well.
- siruncledrew 8y agoThink about the scale of 2.2B users. Imagine how difficult it would be to moderate just America. Now imagine handling 6.8 x America. Or 1.6 x China or India. That is a massive undertaking for any centralized entity. Probably bigger than many countries national security efforts to feasibly implement. Is it really worth it to Facebook when their primary concern as a corporation is their bottom line?
- dralley 8y agoIn which case the argument becomes "If a platform/service provided by a corporation becomes large enough to credibly threaten the fabric of society and/or government, and said corporation won't tamp down on said problems, should they be allowed to exist?"
- pimmen 8y agoThe smartest engineers in the world have been figuring out how to make people click on ads. If they have to figure out how to quell genocidal movements I think that's an improvement.
- tvh 8y ago>For example, its revenge porn policy and recently created software tool—which asks people to preemptively upload nude photos of themselves so that they can be used to block anyone from uploading that photo in the future—was widely mocked. This is hilarious. I understand the logic, but to believe that users will willingly submit nudes as a preemptive measure seems to widely underestimate the ramification of the user's decision-making process, and the reliability of Facebook when it comes to user privacy protection. Hey, let me upload my nudes to a Facebook software, they've been handling privacy really well so far, said no one ever.