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Worked for an "innovation" consultancy that had one of the largest food companies in the world as a client and it asked that we build an animated interactive iP
by richliss 8y ago
Worked for an "innovation" consultancy that had one of the largest food companies in the world as a client and it asked that we build an animated interactive iPad app for doctors in the third world to be able to push their baby formula.
After randomly googling turns out thousands of African babies had previously died in the 70's/80's after formula was pushed instead of breast milk as mother's mixed polluted water with formula when their body would have protected the baby with breast-feeding.
UN passes laws preventing marketing in certain ways (ie. saying formula is better than breastmilk) so I decide to read the laws. Turns out big company's content they're sending us to include in the app (that only appears when clicked on in a certain way by a doctor) definitely contravenes those UN laws.
I speak to the boss (whose mother was from Africa) who says "every company is evil so what can you do" after I say that it's not just morally bad but also the negative PR to our own company could be catastrophic.
It was at that point I decided to make myself unavailable for further work.