If you are a registered company (like any publicly listed company in the USA) you need to release important information to as many people as possible in a timel

If you are a registered company (like any publicly listed company in the USA) you need to release important information to as many people as possible in a timely manner. Newswire makes sense since it goes out to 1000s of newspapers and websites. It also makes sense to queue it up before release. Otherwise, that would give people listening to your earnings conference call or checking the EDGAR filings an unfair advantage over more accessible resources.