Desktop OS where designed for physical media first (side loading). The freedom came first, became part of the expected feature of a desktop, and it would be dif

Desktop OS where designed for physical media first (side loading). The freedom came first, became part of the expected feature of a desktop, and it would be difficult to take it away. iPhone defined the image of the smartphone and they started internet first with a curated appstore. Also remember that in day to day life, from a user perspective, there are more benefits than downsides to the AppStore. Even today, finding software, software update, compatibility, license management, consistent original media availability, ... are actual problems in the desktop (especially windows) world and almost non existent in the iphone/smartphone world. To go back on the topic. I do hope that the TVApp does succeed, otherwise eventually a market actor will solve the problem and someone will wonder in 10 years how we ended up with cable companies again.