That's the way to get the warehouse workers to comply. Arguably it's BETTER (certainly more effective) if it's that way all the way up the chain, because you'll

That's the way to get the warehouse workers to comply. Arguably it's BETTER (certainly more effective) if it's that way all the way up the chain, because you'll get buy-in if the lower rungs see that the upper rungs of the latter are pushing themselves just as hard or harder. If Jeff Bezos cries at his desk, into his apparently meaningless kabillions of dollars, because he just CAN'T quite keep up with what he expects of himself, that would be the final piece of the puzzle. I would suggest that's not impossible: it'd fit the pattern. At that point the question you ask isn't 'is this fair or are the people getting exploited'. Instead you ask 'are all these people crazy? Do we need to have some kind of intervention?' The key point here is that you can't assume the situation is designed to abuse lowly workers and coddle management. I think a key innovation at Amazon is, everyone cries at work and/or dies in harness, no exceptions. It's fair to talk about whether that's acceptable. From all the horror stories, and from my understanding of business, they manage to extend the abuse as high up as possible, and it might go a lot higher than you think. The goal is to make a company full of desperate, last-ditch warriors that try to destroy all competition to their last dying frothing breaths: again, no exceptions. Should all society work like this? I think that's debatable, but allow an Amazon to do it and they'll steadily kill everything else, and that's the intention.