Huge nostalgia lenses. It was never that great, and besides there's no going back: the computing model of 15+ years ago simply wouldn't survive contact with the

Huge nostalgia lenses. It was never that great, and besides there's no going back: the computing model of 15+ years ago simply wouldn't survive contact with the latest sophisticated strategies of malice and manipulation. The reality is >95% of the population don't want to be, don't know how to be, or simply don't have the spare time to be the systems administrator for all of their technology. The computing model that Apple offers with iOS and the App Store is—in effect—the outsourcing of systems administration to a competent third party. For most people this is not really any different to outsourcing the maintenance of your house to a cleaning service, or the maintenance of your car to a mechanic, or the minding of your children to a daycare provider. For most people the notion of "computing freedom" is not useful or helpful. I'm the "computer help guy" for my extended family, and believe me, I am very thankful for Apple's approach because the amount of sysadmin-style assistance I've been asked to provide has absolutely plummeted. For many people who just want to browse the internet, an iPad is way better than a Windows PC. There are people in my family for whom I would fear for their bank accounts if they still used a Windows PC. I don't spend a moment's time worrying about the possibility of malware on their iPads.