> it's like MS is promoting a phone that you won't enjoy using too much, so you want to spend as little time on it as possible. This is exactly what I was thin

> it's like MS is promoting a phone that you won't enjoy using too much, so you want to spend as little time on it as possible. This is exactly what I was thinking. With these commercials, Microsoft isn't pandering to the "techie" crowd. They're trying to market their product to normal people. I think the simple fact that it's a cool, modern smartphone means that, for the tech crowd, it will essentially sell itself. The tech crowd doesn't need to be marketed to. They'll pick up anything that's new. They did the same thing when marketing Windows 7 with the whole "my idea" campaign, and I think it will work with the phone too.