> 2. Amazon has developed or is paying for third party software that lets their PR people quickly manage and create activity on multiple Twitter accounts from a

> 2. Amazon has developed or is paying for third party software that lets their PR people quickly manage and create activity on multiple Twitter accounts from a central interface. I feel like this would be infinitely cheaper, more quantifiable and easier to set concrete milestones/targets for their campaigns than telling employees to tweet on Amazon's behalf and hoping for the best. All it takes is for one of these ambassadors to get fired/quit and their pro-Amazon platform becomes an anti-Amazon soapbox.