Of late Amazon has been working hard internally to improve its company image. There are frequent emails about reviewing Amazon on glass door, they also provide

Of late Amazon has been working hard internally to improve its company image. There are frequent emails about reviewing Amazon on glass door, they also provide images of the Amazon smiley and encourage employees to use this as a background on their social media profiles. They encourage employees to follow and retweet the Amazon news handle on Twitter. So this one does not seem organic and is part of Amazon drive to improve the image about working culture, definitely pr.