This article raises a good point: Will companies be able to spot the difference between a bad design and people complaining simply because they hate change? Aw

This article raises a good point: Will companies be able to spot the difference between a bad design and people complaining simply because they hate change? Awhile back, a nearby college (Michigan State) redesigned their Spartan logo (http://www.promotionalitemsbuzz.com/wp-content/uploads/2010/01/New-MSU-Spartan-Logo.jpg http://www.promotionalitemsbuzz.com/wp-content/uploads/2010/...) and the exact same thing happened with them. They ended up pulling the new logo. Thing is, in the context of the broader rebranding, these logos may have actually turned out to be very cool. Clearly a move like this has millions behind it in new commercials, print advertising, etc. It's not just a new logo. It actually makes me sad that Gap didn't have the confidence in their redesign and the courage to move forward with it anyways.