3 ms·

This is standard social media PR - fail to see what the issue is. Brand ambassadors that promote the business have been common for a very long time. Nothing to

• DmenshunlAnlsis 8y ago
  Remember when we used to call them shills instead of “brand ambassadors?” Good times. Now we have this Brave New World PR doublespeak that reflects the dehumanizing nature of working on the floor at Amazon a bit too well.
  • dlgeek 8y ago
    The difference is a shill hides their affiliation. These accounts are all clearly marked as being from Amazon. How is it any different from the various $Airline_Cares accounts on twitter that reply to customer complaints about bad service?
    • jancsika 8y ago
      One of the "Ambassadors" responses from the article: > "I can safely say that none of MY ideas have panned out anywhere near what Jeff Bezos has accomplished." The most one can hope is that this is a bona fide Tweet from an employee who-- for whatever reason-- desires to self-deprecate in a completely voluntary, unremunerated defense of the company they work for during their off time. Because if this is a PR drone posting self-deprecating statements in the name of an actual employee that's pretty humiliating behavior.
• rectang 8y ago
  You're probably right. Maybe the distinction is that Amazon has gotten a lot of bad press about its warehouses so the cognitive dissonance felt by the observer is more pronounced.