Could this be analogous to the 'Net neutrality' arguments? Only in this case Google and Apple are the 'bad guys' (the infrastructure providers, eg the ISP).

Could this be analogous to the 'Net neutrality' arguments? Only in this case Google and Apple are the 'bad guys' (the infrastructure providers, eg the ISP). While the so called 'Over-the-top' application/service providers (eg Netflix, Spotify, Epic games, etc) and their users are the victims ? I can see a small difference, where the ISPs did not have anything analogous to 'advertisement' benefit to their 'Over-the-top' application/service providers. But surely, the advertising help the stores provide -- is not worth continuous 30% (or even 15%) take ?