Apple and people who buy into the apple ecosystem believe that it's actually better, and not that it's simply what they personally prefer. Forcing a perceived

Apple and people who buy into the apple ecosystem believe that it's actually better, and not that it's simply what they personally prefer. Forcing a perceived "best path" means that the path is going to be the easiest / only way for everyone to follow, and therefore can receive the most attention / most bug fixes / most thought from executives & developers / etc. Now of course, some people will still disagree about whether that was indeed the best path, and whether it should've been forced. These people strangely never seem to become Apple executives. :)