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Dearth of a Salesman: Auto Dealers Struggle to Recruit, Retain Younger Workers
- jseliger 8y agoThe subhead reads, "Turnover is rising in showrooms as more millennials enter the workforce uninterested in selling cars." I'd guess the bigger problem is with the future of the industry: electric cars require almost no maintenance. If Tesla-the-company is successful, it will likely kill the dealership model altogether. Who would sign up for an industry with no future? And, as always, the real key is this: Ryan Gremore, president of O’Brien Mitsubishi in Normal, Ill., said he recently increased commission-based pay for his sales staff by 5% and began monthly sales bonuses. The efforts have helped with retention, he said. There is never a shortage; there is a shortage at a given price.