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Congrats to EventBrite on choosing to go public, but I think a congratulations is in order for their 2017 sales team. > More than 95% of creators who used our
by Sea_Wulf 8y ago
Congrats to EventBrite on choosing to go public, but I think a congratulations is in order for their 2017 sales team.
> More than 95% of creators who used our platform in 2017 signed themselves up for Eventbrite. In 2017, we derived 54% of our net revenue from these creators.
Selling to about 35,000 creators (700,000 total) for 46% of the profit is no small chore, and, in my mind, speaks to a highly effective sales strategy. It also partially explains why LiveNation is not taking a "create your own event online" approach: direct sales can be more profitable.
- tomphoolery 8y agoIt's not just the sales team. Eventbrite has a fantastic user interface and features that really work for people with complex ticketing requirements, better than any other ticketing platform I've ever used.
- sciurus 8y agoKeep in mind that Eventbrite doesn't charge anything to host free events, which is all many of their organic customers ever host. That said, the amount of revenue you can get from music festivals and venues, which require a sales team to make the deals, dwarfs what you can get from most other customers. There's a reason Eventbrite bought Ticketfly. For that same reason, Live Nation has bought some of Eventbrite's customers and moved their ticketing to Ticketmaster.