When the iPhone came out, it was pretty much identical to the already popular iPod Touch, but with a phone included. It was a very obvious next step for Apple t

When the iPhone came out, it was pretty much identical to the already popular iPod Touch, but with a phone included. It was a very obvious next step for Apple to take, although I'm sure Apple had planned to launch the iPod Touch as an intermediate step to a phone. The original iPod was not all that much different from other MP3 players at the time, it simply had great design (both from a UX and aesthetic perspective). Similarly, the iPod Touch or early iPhones were technologically not much more impressive than a Blackberry. Touchscreens were nothing new at the time. But I agree with you that the way you interacted with the device was a new paradigm. Sometimes little evolutions make a big difference, especially when they make something easier to use, which is probably the most important factor for mass adoption.