I always assumed that the logo they put on the website was a stunt to lead into a crowd-sourcing competition, but the crowd-sourcing part was real. It's got al

I always assumed that the logo they put on the website was a stunt to lead into a crowd-sourcing competition, but the crowd-sourcing part was real. It's got all that Web 2.0 goodness. The logo they showed with the box with the gradient could hardly have been worse, so it's hard to take seriously, but the crowd-sourcing idea feels like a "me-too" take on following in the footsteps of Skittles or Old Spice, trying to show they're living in the present. I think they then saw backlash to the crowd-sourcing idea as well, and then realized it was safer to quit while they're ahead.