What really strikes me, is just how simple Apple's iPhone ads really are. They can be summarized in one sentence: "Look how freaking cool our phone is!" This

What really strikes me, is just how simple Apple's iPhone ads really are. They can be summarized in one sentence: "Look how freaking cool our phone is!" This ad was entertaining, but as far as ads go, it's truly awful. My reaction was "yeah, I do check my phone too much. If I didn't have a business to run, my next phone would be a POS without any features." The flying phone tiles, the "save us from our phones", etc. All lost in the much larger message of "PUT THE PHONE DOWN ASSHOLE". This would have been a great public service announcement for spending more time with your family.