The big issue here is: Who does our browser work for? People worry that self-driving cars will take us to "promoted" coffee, if we're not specific. More genera

The big issue here is: Who does our browser work for? People worry that self-driving cars will take us to "promoted" coffee, if we're not specific. More generally, software agents as a rule are loyal to their creators, not to us. That we put up with this is absurd. Browsers should be intelligent agents that are entirely loyal to the person browsing. For example, no site should be able to tell whether we see ads or not. As one site-by-site option, process the ads exactly as if they're reaching our senses, but don't actually render them so they reach our senses. Not even having a back button loyal to us? That's obscene. Copyright infringement is the MacGuffin in this movie; the real story is that we're wusses for having totally lost this balance of power struggle in our personal software.