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"duplicate content" is a problem for both, the original site and the copycat. But the copycat doesn't rely on SEO in this example. It just buys traffic in AdWor
by dorgo 8y ago
"duplicate content" is a problem for both, the original site and the copycat. But the copycat doesn't rely on SEO in this example. It just buys traffic in AdWords. So the duplicate content penalty would harm only the original site.
- stef25 8y agoGoogle must surely be able to tell the difference between the original site and copying site because of timestamps. How would an Adwords campaign change that?
- dorgo 8y agoMaybe Google can tell the difference, but, as I did SEO some years ago, we didn't relyed on it. Duplicate content was considered a problem regardless of who published first. Duplicate content is a problem for organic rankings. In payed search it may be a problem for the quality factor (not sure). But even if it impacts the quality factor you just have to pay more to achieve the same result.
- rasz 8y agoIts the Golden Rule: He who pays the gold makes the rules.