I'd like to compare the situation to the record industry, where artists usually get something around a measly 10% of the income generated by record sales. Artis

I'd like to compare the situation to the record industry, where artists usually get something around a measly 10% of the income generated by record sales. Artists are busting their asses of while the record companies are cashing in like never before. And yes, there are some artists that make more money than others, but they still only get a percentage of what their fans really pay them. I understand that they, being record companies or Google Play/App Store, need and rightfully should demand a fee for helping their content providers with a platform for their product. But at the same time, without the content providers, they would be nothing. The music industry has already seen the rise of various indie labels, artists starting their own record companies and such. And although I realize the difficulty in doing something equivalent within the mobile app industry, Google or Apple are already saying that you as a user should only download apps from approved and reliable sources, i.e. Google Play and App Store, I think we will see some sort of similar development. Perhaps companies will start providing app downloads on their own, create their own app store platform etc. Especially since the companies themselves get so little out of making their apps available on Google Play and App Store. They still need to market their apps for example.