Note: I only have experience with android, I don't know what state the ios store is in. My gut feeling based on how search and navigation is structured in the

Note: I only have experience with android, I don't know what state the ios store is in. My gut feeling based on how search and navigation is structured in the play store (a few broad categories, no option for sorting, seemingly arbitrary "algorithmic" surfacing of apps) is that crippling navigation in this way is probably better for their bottom line (in the short term at least) and for gathering ad revenue. It mirrors the way a lot of social media apps are displaying seemingly randomly ordered content mixed with ads (facebook, snapchat for a while but they seem to have given you back the ability to know you've seen all your friends stories for now). From an end user perspective it's awful, but I assume whatever metrics they're using tell them it's a great idea.