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I saw an interview with Coke's CEO at the time about new Coke. His comment was that nobody at the company was smart enough to "plan" the new Coke fiasco.
by SoftwareMaven 16y ago
I saw an interview with Coke's CEO at the time about new Coke. His comment was that nobody at the company was smart enough to "plan" the new Coke fiasco.
- derefr 16y agoBecause it was a novel gambit at the time. Now I'd be surprised if you could find an advertising student who couldn't explain how to execute something similar.