> You're giving up 30% of your revenue. Only if people would find and download your app somewhere else. This works for fortnite because they have the brand rec

> You're giving up 30% of your revenue. Only if people would find and download your app somewhere else. This works for fortnite because they have the brand recognition and fanbase who will seek it out elsewhere. Even then it might be a barrier. For smaller apps there's little chance they'd be making as much money or ever even be found if they weren't on the app store so the 30% maybe a fair price to pay vs nothing at all. Seems like a trade-off where any app developer can self-publish yet there are still a lot of apps available on the play store.