Aside from real-estate (an asset, not a product or consumable), about everything you mentioned is hyper-competitive and low-margin. 'Brand' does not guarantee

Aside from real-estate (an asset, not a product or consumable), about everything you mentioned is hyper-competitive and low-margin. 'Brand' does not guarantee margin, in most cases, it simply provides a means to exist. Peleton might make a hefty gross margin on their bikes, but they're also probably losing money due to huge marketing, R&D and operating costs, and they may never make a dime. IKEA makes a solid profit, but only because they have a massive business at scale, at which point those thin margins add up to something big. Same thing for Walmart, Amazon, and any large Grocery store chain. Those are all vicious businesses. High operating costs, huge working capital requirements. It's ugly and cut-throat. I'm making a hardware product right now, even if we're successful, our net margin per unit will be a tiny fraction of the MSRP. Of MSRP about 60% goes to retailer, about 25% cost to manufacture, about 5% marketing on the unit level, and then we have 10% to pay all our fixed and regular operating costs, brand marketing, R&D etc. and then taxes.