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To this day, there are people who believe that New Coke was a PR stunt. Often viewed as one of the biggest brand disasters in history, the New Coke quagmire act
by rriepe 16y ago
To this day, there are people who believe that New Coke was a PR stunt. Often viewed as one of the biggest brand disasters in history, the New Coke quagmire actually had a great effect on Coke: It made people realize how much they loved the stuff. It's one of the reasons they're on top today.
I don't quite agree with the statement "There's no such thing as bad publicity." But I do feel that branding fortune favors the bold, even if they're doing something foolish like this silly logo.
- SoftwareMaven 16y agoI saw an interview with Coke's CEO at the time about new Coke. His comment was that nobody at the company was smart enough to "plan" the new Coke fiasco.
- derefr 16y agoBecause it was a novel gambit at the time. Now I'd be surprised if you could find an advertising student who couldn't explain how to execute something similar.