As an end user you feel like you don't care only since you can't see that you are always paying more for worse services due to the 30% gardens. It is similar t

As an end user you feel like you don't care only since you can't see that you are always paying more for worse services due to the 30% gardens. It is similar to the hard fought American Express tax. Vendors needing to pay 2% if the customer is using Amex and not being allowed to pass it on to the specific user meant raising their prices 2% (or spending 2% less on content) for all users.