6 ms·
They're not frustrated, they're engrossed. So engrossed the phone falls into a toilet and he picks it right back out to keep typing. Did he watch the ad caref
by pak 16y ago
They're not frustrated, they're engrossed. So engrossed the phone falls into a toilet and he picks it right back out to keep typing. Did he watch the ad carefully? If there's an mis-association to be made, it's with addictive phone usage, not frustration. Not exactly the worst association you could make.
I find the ad dangerous for exactly the opposite reason: it's like MS is promoting a phone that you won't enjoy using too much, so you want to spend as little time on it as possible. This aligns fairly well with my experience with Office and Windows products.
- eogas 16y ago> it's like MS is promoting a phone that you won't enjoy using too much, so you want to spend as little time on it as possible. This is exactly what I was thinking. With these commercials, Microsoft isn't pandering to the "techie" crowd. They're trying to market their product to normal people. I think the simple fact that it's a cool, modern smartphone means that, for the tech crowd, it will essentially sell itself. The tech crowd doesn't need to be marketed to. They'll pick up anything that's new. They did the same thing when marketing Windows 7 with the whole "my idea" campaign, and I think it will work with the phone too.