This article ignores that Apple nor Google charge a tax on ad revenue in apps, leading to the perverse outcome we have where there is an inexorable pressure to

This article ignores that Apple nor Google charge a tax on ad revenue in apps, leading to the perverse outcome we have where there is an inexorable pressure to monetize via ads even in paid apps. I really would really like to see the tax lowered, but expanded to include all advertising revenue, with the idea that the "power to tax is the power to kill". Small apps will rebel forcefully and understandably from this idea, but I don't think it will really harm them in the long run. Unfortunately, the idea is fundamentally flawed and couldn't work with regard to apps that run their own ad network like Facebook, Amazon or maybe Netflix eventually. Those companies probably don't currently track revenue on any basis that would allow allocation in any way suitable for application of such a tax. But if Apple had done this originally, I think we would be in a very different world app-wise. And a better one.