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I have a completely unfounded theory about the Gap. :) Through the last fifteen years their pattern has been two to four great years followed by two disappoin
by jtbigwoo 16y ago
I have a completely unfounded theory about the Gap. :)
Through the last fifteen years their pattern has been two to four great years followed by two disappointing years. They'll do well for several years with basic khakis, denim, t-shirts, polos, etc. Then they'll try to stretch into trendier, more daring fashions and have a couple poor years before going back to basics.
I get the feeling that the kind of people who go to work at Gap, Inc. love fashion and style and are sort-of bothered by the stodgy products they sell. They really want to be Gucci or Ralph Lauren, but their customer base won't let them. In the same way, I wonder if the stodgy logo chafed against their idea of a hip, fashionable company image.
- Alex3917 16y ago"They really want to be Gucci or Ralph Lauren, but their customer base won't let them." The second part matches my high school experience. As someone who grew up in Connecticut, I didn't even own a pair of blue jeans between 6th grade and college. And the first part definitely makes sense as well.
- jonhendry 16y ago"They really want to be Gucci or Ralph Lauren" Um, no. That's Banana Republic's job. Same company. Old Navy is the cheap stuff, BR is the high end, Gap is in the middle.
- jtbigwoo 16y agoI mean that the buyers, designers, etc. that are attracted to a career at a stylish company like the Gap are, paradoxically, not particularly interested in selling the same old staples year in and year out.