I don't buy your argument in the slightest. Slippery slopes exist, but the whole point legally is to NOT allow us to go down such slopes. The law defines the (f

I don't buy your argument in the slightest. Slippery slopes exist, but the whole point legally is to NOT allow us to go down such slopes. The law defines the (fuzzy) lines. Once it seems to be slipping down a slope, there will be a point where the law (judges) will stop slipping. If there's an organic restaurant or grocer in a neighborhood, it makes sense to market to those who prefer organic food. There's nothing stopping anyone of any race or background from preferring organic food other than price or education/awareness etc. Short of laws that ban targeted advertising in general, there will never be a law saying that you can't target people with some consumer preference. If you tried to avoid black folks by not showing an ad to people who like stereotypical black consumer products, you'd be more likely to get away with it. There would be some burden of proof that you were doing this as a proxy for the protected class. The core point is that our laws are more likely to have effective loopholes that undermine the actual intention than to have slippery slopes that take the intention and go way too far with it.